
(photo found at askshifra.blogspot.com)
The Japanese Lunchbox Project reminded once again of how the classroom can become an ethnographic field site. In the blog entries on our kitchen activity, I discovered that the presence of a few guests from Japan yielded some important intercultural learning. Some of you commented on the bemusement on the part of the Japanese students at being asked such detailed and focused questions about the obentos their mothers made for them when they were in preschool. How could such a mundane everyday practice become the topic of such an avid interest on the part of non-Japanese? The experience caused many of you to reflect on your own experience of the bag lunches packed for you by your mother or other caregiver, and in a few cases, on your own practices of packing lunches for younger siblings or as a paid childcare worker. The items that would be assembled for the typical bag lunch for a primary school student were carefully catalogued, usually a mix of foods that would delicately insert the nutritional ideology of the mother into her child’s lunch: carrot sticks, apple slices, string cheese (read: vegetable material + protein). Alongside these would be other items more guaranteed to find favor: cookies, a fun-sized candy bar, a small bag of chips. The inclusion of a juice drink appeared to fall in-between these two categories: something sweet that also announced its nutritional value (10% real fruit juice!).
What this suggests to me (as a reader of these blogs but also as a veteran of packing many bag lunches for my two children) is a subtle struggle in a nutritional war between “real foods” and the highly commodified and heavily advertised foods that prove so alluring to children. However, this struggle over the “value” of foods did not end with the assembly of the bag lunch! Many of you described with great ethnographic detail the “exchange value” of these selections once the bags were opened in the school lunchroom and the swapping began. One student described how the inclusion of a Fig Newton in her bag lunch achieved a certain amount of edible capital as long as it remained an exotic item until, one by one, her friends lost interest. I can only imagine the fate of the whole-wheat fig bars I inflicted on my children as a wholesome alternative to cookies loaded with corn syrup and transfats.
This aspect of the blog discussions also reminded me that many of my students grew up with Lunchables as a form of pre-packaged bag lunch. The rise of the Lunchable could be tracked alongside the rise of the convenience shop onigiri as the answer to an economic system that increasingly demanded that both parents work outside the home (true for both Japan and the U.S.). It poses a question for us to reflect upon (inspired in part by Raj Patel): How does this commodified substitute for something homemade become so alluring to kids? How are we as consumers being constructed for the food systems we are given?